HARO makes a strong statement in the laminate floor market
With 25 new styles, the new TRITTY 90 Series, an extension of the Campus range, and a new soft-matt surface, HARO is once again setting new standards in the laminate floor segment.
Rosenheim – HARO stands for quality rather than quantity in the highly competitive laminate flooring market, and this is underlined by the company’s strong innovative power: In addition to the quietest laminate floor, HARO also offers the most beautiful wood designs thanks to its expertise as a parquet specialist. As a pioneer of the industry, HARO has set new standards with innovative formats such as the Gran Via Laminate Floor. For the Bau 2017 trade fair, the new and unique Tritty 90 Series is going into production, which will offer a whole range of special advantages. In total, HARO is presenting 25 new styles, creating bold but also popular designs and in addition expanding its highly attractive Campus range.
The new Tritty 90 Series – unique advantages in the 7 mm segment
With the new Tritty 90 Series, HARO is setting a quality standard in the market segment of 7-mm laminate flooring, which is characterised by fierce price competition. The new range combines the beauty of the popular Plank 1-Strip design with bevelled edges on four sides AND the extra robust level of use 32. The new soft matt surface makes the Tritty 90 Series a top-class range of design floors: it is velvety soft, exceptionally matt and at the same time very hard-wearing. Eight design styles create a coherent and harmonious product range that can be perfectly presented at the POS. They range from light and calm through to rustic and the trendy shabby look. With the tried and tested TOP Connect, a top-class installation system is available. In addition, the entire range is also available from stock with integrated Silent Pro insulation layer or as the world’s quietest laminate flooring. This makes selling especially easy.
The new HARO Tritty 90 Series is therefore a must for every laminate floor range in stores, as hardly any other manufacturer offers such an abundance of highly attractive quality elements for its retail customers. It is the perfect product for the renovation and modernisation market, offering the ultimate potential for maximum value creation in view of its six quality elements for trade.
Bestselling Campus range expanded
The Campus product range of wide boards has been extended and revived. The format with a width of 243 mm is currently in fashion and is, along with the Gran Via range, an additional selling point for dealers to distinguish it from other standard products.
TRITTY 100 as an eyecatcher thanks to mixed installation
“Think differently” is the motto and this is what TRITTY 100 shows, for example with the multi-strip style “OAK VENEZIA” with a soft matt surface as an expressive variant that combines three different formats in one board. This creates a new and exciting look that really shows the strength of the style. This way, the calming effect of the spacious Plank 1-Strip design unfolds an extraordinary liveliness that is only perceptible at a closer look. Also, calm and natural styles like the quiet Oak from the Tritty 100 range or the new authentic style Oak Veneto can be combined perfectly regarding colour and format. Combined, they create an exciting overall impression and form a unique eye-catcher.
Pure authenticity thanks to the new shabby look
“Shabby styles” play with the reflection on the past and bring back the charm of the good old times. Crumbling paint and signs of wear and tear are proof of authenticity – this is the current Shabby Chic trend in interior design. Fittingly, the lively styles of the TRITTY 90 Laminate Floors create an environment that discreetly captures this trend, for example with the “SHABBY OAK” style, which creates the tangible impression of freshly felled timber with its vibrant design. This way, flooring concepts are anything but dull, but nevertheless homogeneous and perceptibly natural. Of course, the accessories have also been adapted for the novelties – matching skirtings and the appropriate care product are available for all floors.